Who is the Target Market?
Step 2: Market Research This video will walk you through how to analyze the Central Florida market, where to get the data and build the foundation for a successful marketing strategy for your vacation...
View ArticleIs Your Vacation Home a Brand or a Generic?
The market in Orlando isn’t what anyone would call small, there are 25,000 vacation rentals, 115,000 hotel rooms and 20,000 timeshares. That’s a lot of competition that you or your property management...
View ArticleDoes Your Guest say WOW!
“Great marketing only makes a bad product fail faster.” – David Ogilvy I read that quote the other day in a blog post called “It’s the product stupid” by Michael Hyatt and I think it makes perfect...
View ArticleIs Your Managment Company an Order Taker?
Here’s the question. Does your property management company have a brand and are they actively engaged in the market and selling your vacation home? Or are the simply an order taker? From the...
View ArticleWhy Does Poor Service Still Happen?
Customer service is in many ways common sense unfortunately there is nothing more uncommon than common sense. We’ve all had the opportunity to experience bad customer service and in my opinion there...
View ArticleTop Hotel Complaints: Dirty & Smelly Rooms
People save their entire lives to have a week long Disney vacation. It is something that is planned for months in advance. Children and adults can barely sleep the night before they leave for Orlando,...
View ArticleMore Low Cost & High ROI “Upgrades”
There are more than 25,000 vacation homes in Orlando what are you doing to stand out in that jungle of competition? It is often said to make money you’ve got to spend money. I’m not a fan of spending...
View ArticleInsane Customer Service
One of the reasons I love staying at really nice hotels are the little things they do to go above and beyond to really WOW the guest. Rarely are they expensive things, they are more of thoughtful...
View ArticleThe Value of High Quality Amenities
In a previous post I talked about how it was the little things that made all of the difference between ordinary and outstanding. Most of the little things that can be done are free, they just take...
View ArticleMaster The First Impression
Everyone has heard the saying knowledge is power, but what does it really mean and how can you apply that to your vacation home? The “power” we want is to increase sales and fill our property with...
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